Zephyr Agency partnered with PowerCap to develop a comprehensive PR and communications strategy for the launch of their groundbreaking PowerCap POD sodium-ion battery. The campaign focused on amplifying the profiles of both the Zero Emissions Developments and PowerCap brands, targeting key stakeholders, investor acquisition, and expanding the project footprint. Our goal was to position PowerCap for growth and alignment with their future business projections.
THE CHALLENGE
The client was seeking support launching the battery technology to commercial and residential markets and positioning it among innovative renewable energy disruptors.
Our Solution.
Strategy and objectives
What was the specific objective of our engagement?
Zephyr Agency partnered with PowerCap to architect a high-impact market entry strategy for their groundbreaking PowerCap POD sodium-ion battery. The primary objective was to overcome the technical barrier – translating complex energy storage IP into a compelling commercial narrative that resonated with residential and commercial markets alike.
Our strategic framework focused on three core pillars:
- Brand Authority: Positioning both Zero Emissions Developments (ZED) and PowerCap as dominant Australian challengers to traditional lithium-ion technology.
- Investor Acquisition: Building institutional trust and visibility to support capital raising and project footprint expansion.
- Market Education: Establishing a safety and sustainability first narrative to align the technology with future ESG-led business projections.
What channels and tactics did we employ?
We executed a broadcast-first an earned media strategy across digital, print and television. This was supported by targeted stakeholder advocacy to ensure the PowerCap POD was validated by the voices that shape the renewable energy sector.
Implementation Steps
| Key Action | Description | Timeline |
|---|---|---|
| PR Strategy Development | We helped build awareness of PowerCap’s innovative POD sodium-ion battery by crafting a strategic communications campaign that targeted regional, national, and international audiences. Our approach included producing a video news release and conducting a media call to announce the launch of the technology. We positioned PowerCap as an industry leader, speaking to key stakeholders, investors, and media outlets globally – further amplifying the brand’s profile and driving excitement for their next phase of growth. |
Month leading to launch and ongoing through to 2026 |
| PR Strategy Implementation | Messaging & Narrative Architecture High-Impact Media Launch Orchestrating a synchronized global launch via a Video News Release (VNR) and an exclusive Media Call, resulting in immediate Tier 1 and broadcast pickup. Stakeholder & Investor Relations Continuous Newsroom Management |
December 2024 - January 2026 |
| Campaign Reporting | Comprehensive monthly analysis of sentiment, reach, and lead-gen indicators to refine strategy in real time. |
December 2024 - January 2026 |
The Results.
Key Performance Indicators (KPIs)
The campaign delivered an exceptional level of saturation across traditional, trade and digital landscapes. By moving beyond a standard press release and utilising a broadcast-first approach, we secured high rotation features on statewide TV news bulletins, extending reach across major broadcast platforms. In the trade sector, we established PowerCap as a global authority through consistent coverage in Tier 1 industry publications. We also expanded the campaign’s reach through additional channels, including YouTube coverage, validating the PowerCap narrative among a highly engaged audience of technical early adopters.
| Metric | Campaign Total | After Our Service | % Change / Improvement |
|---|---|---|---|
| Media Placements | 91 | Across all 4 campaigns | Consistent national and local coverage across every event edition |
| Combined Reach | 13,880,934+ | Lifestyle, motoring & mainstream | Broad audience exposure across key target demographics |
| Social Amplification | 1,307 interactions | 9NEWS Gold Coast Facebook | 533 likes, 685 comments, 89 reshares on a single post |
| Social Amplification | 2,363 interactions | Urban List Gold Coast Facebook | 1,400 likes, 733 comments and 230 shares on a single post |
| Campaigns Delivered | 4 | Incl. Melbourne expansion 2024 | Sustained PR support building year-on-year brand equity |
Media highlights
The campaign achieved strong national and international visibility across leading industry, broadcast and digital platforms, expanding awareness through influential media coverage and engaging audiences beyond traditional channels. The story resonated across a range of formats, reinforcing the brand’s position within the evolving energy and technology landscape.
Client Testimonial.
Zephyr Agency has been a valuable partner in creating a strategic content plan to build our digital channels and communicate our product offering.
Their ability to source and create content is unmatched and their quick learning of our complex products has allowed us to focus our energy into our R&D and investment partnerships. We are grateful for their work and are looking forward to future collaboration.
John, Group General Manager
Summary of Success
The partnership between Zephyr Agency and PowerCap successfully transitioned a Gold Coast-based technology firm into a globally recognised leader in the sodium-ion battery sector. By executing a high-impact, education-led advocacy campaign, we achieved a total media reach of over 10.3 million, anchored by 36 Tier 1 placements in definitive industry outlets like PV Magazine and Renew Economy.
Beyond traditional metrics, the strategy effectively bridged the gap between complex industrial innovation and commercial appeal and this is evidenced by mainstream broadcast coverage on 7, 9, and 10 News and a viral reception in non-traditional media. This comprehensive visibility has not only validated PowerCap’s technology among innovative disruptors but has strategically positioned the brand for its next phase of investor acquisition and international market expansion.
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