The Sunset Run and Zephyr Agency partnered to promote four editions of the supercar lifestyle event across three years. In 2024, the campaign expanded to Melbourne with the launch of The Sunrise Sprint, introducing the event to a new audience and market.
THE CHALLENGE
The Sunset Run required a strategy to grow awareness of the event while introducing the brand to new audiences with each campaign. Alongside promoting each event, the campaign also focused on building the profile of founder Rachel Reid and establishing The Sunset Run across lifestyle, motoring, events and mainstream media. The launch of The Sunrise Sprint in Melbourne extended the brand into a new market while continuing to build national recognition.
Our Solution.
Strategy and objectives
A strategic PR approach that would leverage the profile of The Sunset Run across key audiences locally and nationally and to create awareness and engagement in the broader path to conversion strategy.
Outcomes
The campaign elevated The Sunset Run’s profile across local and national audiences, building awareness, engagement and supporting the broader path to conversion.
Positioning the event as Australia’s most exclusive supercar and lifestyle experience, the campaigns showcased philanthropic partnerships with Make-A-Wish Foundation and LIVIN alongside luxury experiences, celebrity appearances and iconic destinations to generate widespread media interest.
Through targeted lifestyle, motoring, events and mainstream media, the strategy built excitement ahead of each event while strengthening The Sunset Run’s long-term brand recognition within Australia’s luxury lifestyle and motoring landscape.
Media highlights
Collectively, the campaigns generated strong media momentum across national, local and lifestyle channels, securing widespread editorial coverage, broadcast exposure and strong social engagement. The event resonated with audiences across various platforms, elevating The Sunset Run’s profile and reinforcing its position as one of Australia’s most distinctive luxury lifestyle and motoring experiences.
Client Testimonial.
Collaborating with Zephyr Agency for The Sunset Run was an absolute game changer. Their expertise, creativity, and unwavering commitment helped elevate our event to new heights. From crafting compelling narratives to securing impactful media coverage, they truly understood our vision and delivered results beyond expectations. Zephyr Agency’s dedication and professionalism make them an invaluable partner in our journey.
Summary of Success
The ongoing partnership with The Sunset Run and Her Supercar Life demonstrated the power of sustained, strategic PR in building a luxury events brand from the ground up. With 91 media placements and a combined reach exceeding 13.8 million across four campaigns, Zephyr Agency helped position The Sunset Run as Australia’s premier supercar lifestyle experience while cementing Rachel Reid’s reputation as a leading voice in the space. The 2024 expansion into Melbourne with The Sunrise Sprint marked a new chapter for the brand, with a strong national media foundation in place to support continued growth.
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