Plotlogic is an Australian mining technology company whose OreSense® platform delivers real-time, AI-powered material characterisation for mining operations worldwide. In August 2025, Revolution Creative Group (now Zephyr Agency) was engaged to manage Plotlogic’s LinkedIn channel and support their newly launched website, starting with a dormant account and building an active, engaged digital presence from the ground up.
Over eight months (August 2025 to March 2026 – retainer ongoing), the agency delivered a consistent content strategy, managed posting cadence, tracked performance across both platforms, and produced monthly analytics reports for the Plotlogic leadership team. This case study presents the results of that engagement.
THE CHALLENGE
Plotlogic had a powerful product, OreSense®, a sensing and AI platform that delivers production-ready mineralogical data in under 15 minutes, but their LinkedIn presence had seen little to no recent activity before the engagement began. With a highly technical audience of mining engineers, geologists, and C-suite decision-makers at global mining companies, the challenge was to build an authentic, expert-led digital presence that communicated complex technology with clarity and credibility.
Simultaneously, the Plotlogic website had just launched with GA4 tracking only implemented mid-August, meaning there was no established analytics baseline. Both channels needed to be built, measured, and optimised from near-zero in a niche, high-stakes sector where trust and technical authority are paramount.
Our Solution.
Strategy and objectives
The content strategy was built around three pillars: technical authority, business storytelling, and people-led content. The mining sector audience responds strongly to expertise and real-world operational impact, so content was designed to balance these, technical explainers about OreSense® capabilities alongside business announcements, event coverage, and team-focused posts that humanised the brand.
Monthly performance reports were delivered to the Plotlogic team, providing transparent tracking of LinkedIn and website metrics with strategic commentary, enabling data-driven decisions about content direction month by month.
Implementation Steps
| Key Action | Description | Timeline |
|---|---|---|
| Website Design & Development | July 2025 | |
| LinkedIn Audit & Strategy | Assessed dormant account, established posting cadence, content pillars and tone of voice aligned to a technical mining audience. |
August 2025 |
| Content Creation & Publishing | 75 posts across 8 months covering product insights, industry events, team news, thought leadership, and company announcements. |
Ongoing |
| Monthly Performance Reporting | LinkedIn + GA4 website reports with executive summaries and strategic recommendations delivered to client leadership team. |
Monthly |
| CEO Announcement | Steve Lennard appointed CEO — content managed across LinkedIn, becoming the highest-performing single post of the engagement. |
September 2025 |
| Website Analytics | Full GA4 monitoring: weekly/monthly session, user, engagement rate and traffic source tracking from site launch. |
From Sep 2025 |
The Results.
Key Performance Indicators (KPIs)
Quantifiable data is the most important part of the case study. Focus on the metrics that directly relate to the client's initial challenge and goals.
| Month | Impressions | Clicks | Interactions | Likes | Posts | Followers |
|---|---|---|---|---|---|---|
| Aug 25 | 6,574 | 461 | 639 | 160 | 7 | 5,241 |
| Sep 25 | 15,744 | 889 | 1,314 | 390 | 12 | 5,286 |
| Oct 25 | 15,094 | 621 | 958 | 323 | 12 | 5,321 |
| Nov 25 | 9,407 | 966 | 1,219 | 242 | 11 | 5,347 |
| Dec 25 | 9,953 | 924 | 1,178 | 248 | 10 | 5,365 |
| Jan 26 | 8,989 | 791 | 1,130 | 181 | 8 | 5,387 |
| Feb 26 | 5,088 | 198 | 335 | 135 | 6 | 5,412 |
| Mar 26 | 7,531 | 658 | 816 | 156 | 9 | 5,435 |
| TOTAL | 78,380 | 5,508 | 7,589 | 1,835 | 75 | +194 follower |
Website 8 Month Performance.
Website GA4 data was only available from mid-August 2025 onwards.
The following table shows monthly website performance from the first full tracking period.
| Month | Users | Sessions | Views | Eng. Rate | Top Traffic Source |
|---|---|---|---|---|---|
| Aug 25 (not full month) | 322 | 417 | 378 | 47.96% | Direct / Google |
| Sep 25 | 856 | 1,185 | 1,140 | 44.73% | Direct / Google |
| Oct 25 | 1,271 | 1,579 | 988 | 36.29% | Direct / Google |
| Nov 25 | 1,480 | 1,750 | 896 | 32.63% | Direct / Google |
| Dec 25 | 935 | 1,136 | 591 | 33.80% | Direct / Google |
| Jan 26 | 1,056 | 1,217 | 658 | 37.63% | Direct / Google |
| Feb 26 | 900 | 1,161 | 807 | 38.76% | Direct / Google |
| Mar 26 | 1,090 | 1,400 | 1,040 | 40.57% | Direct / Google |
Conclusion and Next Steps
Over eight months, Zephyr Agency (formerly Revolution Creative Group) transformed Plotlogic’s LinkedIn from a dormant account into an active, expert-led channel with consistent engagement from a global mining industry audience. 78,380 LinkedIn impressions, 5,508 clicks, and 7,589 interactions were delivered across 75 posts,while the website grew from 322 to 1,090 monthly users, supported by transparent monthly reporting that kept the Plotlogic team informed and empowered at every stage.
The most important insight from the data: people-first content performs best, even in a highly technical sector. The CEO announcement, the company story post, and team-focused updates consistently outperformed pure product content. This balance, technical credibility supported by human storytelling, is the formula that will continue to drive Plotlogic’s digital growth.
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